OUR BRANDS
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ERA97
Melbourne fashion designer Monique Maugeri learnt her love for fashion and making clothes at the knee of her Italian seamstress and patternmaker grandmother
PAZADZ
Melbourne-based bespoke fashion brand Pazdaz was launched in 2020, by Paris Culbertson with a focus on pretty, pink, shiny pieces
OSCAR KEENE
Melbourne fashion brand Oscar Keene is a multi-disciplinary fashion practice that combines digital and physical prototyping to create visually engaging and conceptually immersive collections. “As a...
SORRENTINO STUDIOS
Sorrentino Studios is an new Melbourne brand that features slick tailoring and textured bodycon cuts, the brand has an edgy but elegant vibe
SÜK WORKWEAR
Mimosa Schmidt – a former labourer and cowgirl – came up with her modern version of a workwear brand in 2018 and named it Sük Workwear
OBUS
Melbourne fashion brand Obus has been around for 20 years, and is beloved by customers who want to add colour and pattern to their wardrobes
METTA MELBOURNE
Launched in 2007, Metta Melbourne is one of the city’s longest operating fashion brands. Established by founder Lynn Clay, who was then running a patchwork fabric boutique, the brand grew out...
CAZINC THE LABEL
After 15 years of helping women of all shapes and sizes find the perfect outfit, stylist Carolyn Rowland launched her own label, Cazinc the Label in 2018. “My clients wanted classic, contemporary...
KHÒLÒ
When Karishma Kasabia launched her fashion brand Khòlò in 2017, she started with a small collection of six dress styles, unaware of how big the brand would grow. With a background in graphic...
THE ONLY
Designer Net Chantarawaree launched her brand The Only in 2015 after she graduated from Bachelor of Design (fashion) at RMIT university and worked with upcycling vintage fashion. “I believe...
ARLO & OLIVE
Melbourne designer Shaina Munro launched Arlo & Olive in September, 2021, as a way to combine her love of Coastal style and the 70’s and create a capsule wardrobe that can be worn from...
AND.BEAR
When best friends and fellow students Isabella Demartini and Georgie Allen graduated with their Bachelors of Fashion (Design) (Honours) at RMIT University, they knew they wanted to work for...
KEEGAN THE LABEL
Artist and designer Keegan Hunt’s eponymous brand Keegan is all about slow, considered design, that is also comfortable and stylish. According to Keegan, the brand was “founded on a love of...
CHERRICHELLA
Elegant, comfortable and fun, new Melbourne shoe brand Cherrichella is firmly at home in Australia. The brand was founded by Ross Phelan, who is also the creative director and designer. From...
VICETA WANG
Designer Viceta Wang’s eponymous brand is a bespoke luxury brand that creates capsule collections which customers can then have fitted to their own requirements. The concept is one that mixes...
SOLKINI SWIM
Solkini Swim is run by a small business owner from Melbourne, who makes all of the bikinis by hand. Having a product that is made to order ensures that no items are being overproduced, and...
RICEPAPER
Founded in 2017 by Eve Walton-Healey, the brand Ricepaper the Label offers simple and elegant designs made ethically in Melbourne. The brand offers a small range of products that are released...
RADICAL YES
Radical Yes is an ethical shoe brand made in Melbourne launched by Kerryn Moscicki in 2013. The brand is known for only making flat shoes, an idea based around Kerryn’s desire for a shoe that...
OROCÉO CASTRO
Orocéo Castro is a Melbourne-based clothing brand founded by siblings, Paolo and Ginny Castro in August 2015. Hailing from the Philippines, Paolo and Ginny naturally have an innate sense of...
NEVADA DUFFY
Nevada Duffy’s vision of modern minimalism is infused with toughness and fluidity to create sleek, structured silhouettes including her signature ‘shoulder’, by using traditional hand cutting...
LENNY IVER
Lenny Ivers is a Melbourne based luxury handbag brand driven by sustainability and created to “empower women”. Aiming to minimise waste across the supply chain, the European leather used in...
KINDLING
Melbourne brand Kindling is designed by Nina O’Brien and has been featured in hip magazines like Frankie, Yen, and Peppermint and is worn by dynamic Australian women all around the country....
KARA BAKER
Kara Baker is a Melbourne-based fashion designer and couturière who has influenced Australia’s fashion and design landscape since the early ‘80s. Her work has been celebrated by the National...
DONATE DROBE
Donate Drobe is a small not-for-profit independent brand that is dedicated to raising awareness of social injustice and funding progress in sustainable fashion. The brand’s goal is to sell...
BAIS
Bais was the idea of fashion stylist Sylvia Bogdanowski, when she noticed a recurring theme with her styling clients – closets full of clothes and with apparently ‘nothing to wear’. She felt...
MAZI
Mazi is a Melbourne fashion brand created by designer Effie Evriniadis, that is known for its vintage, quirky and feminine vibe. Effie loves details – antique lace, old world colour and exotic beading – plus a touch of sexiness
REIGNER
Reigner is a Melbourne-based fashion label that focuses on durable and multifunctional workwear that is non-gendered and sustainable
SCENIC FLAWS
Scenic Flaws is a Melbourne based fashion label which embodies the “embracement of inner flaws through artistic expression”
RAWEM
Led by independent Melbourne-based designer Em Patton, the Raw Em label is based on design uniqueness and creativity
PROJECT BOWMAN
Melbourne womenswear label Project Bowman is made locally with a focus on slow fashion, alongside sustainable and ethical production, with everything being made in Brunswick. [gallery...
YEVU
Melbourne-based brand Yevu has a central aim to create jobs for women in Ghana to help them build up a sustainable income, and to eventually improve the lives of their families and communities
HEW
Melbourne designer Ema Hewitt launched her independent brand Hew after graduating from RMIT University and working in fashion from Paris to Los Angeles, with a glitzy placement with the Mad Men costume team
LH CLOTHING
Sustainable small-batch brand LH Clothing is the brainchild of Melbourne-based designer and sewist Lauren Hitchcock.
VOW STUDIO
Melbourne fashion brand Vow Studio is known for its distinctive flair with colour and texture, featuring bright prints and knits
REMUSE
Remuse is a Melbourne based fashion brand, selling naturally dyed, Global Organic Textile Standard (GOTS) certified and ECA accredited designs. Designer and owner Tamara Leacock, looks to the earth...
BASALT DESIGNS
Basalt Designs was created by Olivia Brenchley in 2017, with the goal of creating unique, one-of-a-kind jewellery and accessories available to a wide range of people. After being inspired by other...
DEVOI
Melbourne brand Devoi is all about slow fashion and ethical consumerism. Known for its original prints, the overall vibe is fun, colourful, wearable and comfortable. From its launch, the team behind...
DESIGN BY JUDE
Melbourne designer Jude Ng has been creating clothes under the label Design by Jude, that are stylish, environmentally responsible, comfortable and for all genders for the last three years in a tiny...
ANNA CORDELL
Melbourne creative Anna Cordell is as well known for her music as she is for her eponymous fashion brand. A keen vintage shopper, Anna started her fashion career with curated and upcycled vintage...