KEEGAN THE LABEL

 

Artist and designer Keegan Hunt’s eponymous brand Keegan is all about slow, considered design, that is also comfortable and stylish.

According to Keegan, the brand was “founded on a love of fashion and a hatred of overconsumption”. Keegan the label has a timeless, versatile aesthetic. Keegan describes it as having ‘relaxed, minimalist silhouettes combined with statement hardware and textiles … [and] original artworks feature on many of our printed fabrics.”

 

 

The use of natural fabrics and original prints combined with simple, wearable silhouettes makes Keegan stand out in a subtly theatrical way. The current seasonal prints are based on Keegan’s juicy paintings of fruit and flowers in jewel tones on a rich dark background.

Aside from clothing, the brand also has a small range of jewellery that is also assembled in-house using a mix of locally sourced and imported materials. Keegan the label is also size-inclusive with most items available up to size 18-22. Since Keegan is also a talented artist you can also buy prints of her fabulous artwork that are the original inspiration for the unique prints of the clothes.

 

 

As part of the slow fashion movement, the Keegan brand focuses on a series of sustainable fashion aspects including using “predominantly bio-degradable materials during cutting and all off-cuts are collected and stored for future projects and up-cycling. Any pattern-making paper offcuts are collected then composted and compostable mailing satchels and tape are used for packing clothing orders. The studio is also powered by powershop, Australia’s only accredited carbon neutral energy retailer.”

“All products are manufactured in-house from our Gippsland based studio and many pieces are now produced on a ‘made to order’ basis, to reduce the likelihood of deadstock. Being accredited by Ethical Clothing Australia, we receive annual audits, to ensure ethical standards are met within the business’s manufacturing supply chains,” says Keegan.

 

Website: keeganthelabel.com.au | Instagram: @keeganthelabel

Discover more interesting independent Australian fashion brands in Our Fashion Stories section.