The creative talent behind demi-couture fashion coat brand Art In Situ, Jude, describes herself as both a fashion designer, and a ‘maker’, but she is at core, an artist.  “I design the coat whilst cutting the cloth, making every article unique. I then make the art that enhances the coat after the garment is finished. This work is all done…

Asheema Razak, the founder and creative director of fashion brand Ashaalia draws inspiration from her cultural heritage to create garments that seamlessly blend European silhouettes with traditional Eastern craftsmanship. “I consider myself a maker because my work goes beyond designing garments — it’s about crafting pieces that hold meaning. I am involved in every stage of the process — from…

Talented designer and milliner Victoria Paige is the creator behind elegant millinery and accessory brand Aurelia Paige. “I design and hand-make all the pieces that I sell,” she explains. “The brand originally launched in 2017, and was rebranded in December 2022. I have been creating for as long as I can remember from little toilet paper roses as a small…

Baaqiy Lluvia Ghazali is an Australian-Malaysian fashion designer and multi-disciplinary artist based in Melbourne. Working across fashion, sculpture and visual storytelling, her practice explores emotion, identity and transformation through avant-garde design. Although still in the early stages of building her label, Baaqiy has already gained recognition within the Australian fashion industry, presenting work at Melbourne Fashion Week and receiving accolades.

Founded by designer Karen, Berserk has been creating thoughtfully designed Australian fashion since 1996. Inspired by vintage prints, natural fibres and folk art, each collection reflects Karen’s lifelong love of making and designing clothing for real women. Now based online from Geelong, Berserk continues to connect with customers through markets across Victoria and beyond, offering distinctive, easy-to-wear pieces with timeless…

Founded in Melbourne in 2021 by Chloe, Blinc1000 is a slow fashion label creating limited-run collections with a focus on thoughtful design, quality fabrics and lasting wear. Every piece is carefully developed from concept to production, balancing local craftsmanship with specialist manufacturing to create elevated wardrobe staples and distinctive statement pieces made to be worn for years.

Vietnamese–Australian designer Cuong Nguyen launched his label after debuting at the National Graduate Showcase for PayPal Melbourne Fashion Festival in 2025. The brand explores identity, masculinity and the body through a distinctly queer lens. Working across tailoring, couture techniques and experimental textile manipulation, Cuong creates garments that challenge traditional ideas of gender and self-expression. Produced through bespoke and small-scale methods.

Founded by Leanne Ayache and Tibor Gyapjas, Carlisle Hats creates handcrafted hats inspired by years of retail experience, global travel and a love of colour, fabric and individuality. Designed in Melbourne, each piece balances traditional hat-making techniques with contemporary style, offering distinctive hats made with care, creativity and an understanding of what people genuinely enjoy wearing.

After 15 years of helping women of all shapes and sizes find the perfect outfit, stylist Carolyn Rowland launched her own label, Cazinc the Label in 2018. The brand offers useful, wearable styles that are easy to wear and style for busy professional women. While the designs have a timeless vibe, and are perfectly suited for day to night.

Chelsea Farquhar creates wearable art that brings together sculpture, fashion and textile making. Working from her Adelaide studio, she handcrafts knitwear and garments that explore form, proportion and the body through thoughtful construction. Using second-hand yarns and locally sourced materials where possible, her work reflects an experimental yet carefully considered creative practice.

Founded by Melbourne designer Chi, Chilali is a contemporary fashion label combining sharp tailoring with a fluid, non-gendered approach to design. Working with hemp, cactus leather, deadstock fabrics and recycled materials, each collection reflects a thoughtful balance of craftsmanship, innovation and sustainability, creating distinctive elevated streetwear with a lighter impact on the planet.

Cirrasue is an Australian luxury occasionwear label creating glamorous designs with dramatic silhouettes, sparkling embellishments and contemporary elegance. Designed to help women feel confident for celebrations both big and small, each collection combines couture-inspired details with wearable luxury, encouraging self-expression through beautifully crafted pieces made for memorable moments.

Cordê Couture founder and designer Lea Oldjohn hand-knots every centimetre of her intricate, beautiful garments; completing a full dress takes thousands of hours. According to Lea, Cordê Couture was created to “give people a different point of view about fashion, it is about slowing down and creating something that is ‘couture’ with a very basic material”. Lea says that the…

Founded by Annie McLary in 2021, Days of Grace is an Australian slow fashion label creating seasonless womenswear with soft, feminine silhouettes and thoughtful detailing. Produced in limited batches using natural and deadstock fabrics, each made-to-order piece reflects a careful approach to craftsmanship, ethical production and timeless design that is made to be worn and cherished.

Founded by Melbourne designer Jude Ng, Design By Jude creates thoughtfully crafted, non-gendered clothing from its Fitzroy atelier. Known for asymmetric silhouettes, layered styling and versatile garments that can be worn in multiple ways, the label combines slow fashion principles with ethical local production, creating trans-seasonal pieces designed for creativity, individuality and everyday wear.

Devoi is a Melbourne slow fashion label creating womenswear that pairs original hand-painted prints with flattering silhouettes and natural fibres. Every collection is thoughtfully designed with ethical production, a zero fabric waste approach and timeless appeal. Inspired by everyday moments, Devoi celebrates colour, creativity and distinctive pieces made to be worn well beyond seasonal trends.

Dibo Bodi is a Melbourne label founded by a mother and daughter, creating handcrafted clothing in limited releases. Beginning with bespoke corsets, the brand has grown to include thoughtfully designed everyday pieces with an emphasis on fit, comfort and longevity. Every garment is made locally, reflecting a considered approach to fashion and small-scale production.

DREF is a Melbourne fashion label founded by designer Tania Hanna, whose career in fashion spans more than three decades. The label is built on the belief that clothing should communicate confidence without needing to be loud. DREF focuses on timeless design, refined tailoring, signature details, quality fabrics and thoughtful construction.

Founded by artist, maker and designer Emily Rastas, Emipeli Design is a Geelong-based sustainable fashion label that celebrates colour, creativity and self-expression. Originally launched in Brisbane in 2018, the brand has evolved from handmade accessories into a vibrant multidisciplinary practice spanning fashion, wearable art, costume, jewellery and installation.

Melbourne fashion designer Monique Maugeri learnt her love for fashion and making clothes at the knee of her Italian seamstress and patternmaker grandmother. Monique makes all her pieces by herself, sourcing her materials locally or from Europe. Her production style fits into the new ‘slow fashion’ movement.

Eva’s Sunday is a brand that’s based in country Australia, and works almost entirely in linen. The design philosophy is based around agelessness and comfort, and of course, slow fashion and natural materials.  The brand doesn’t release seasonal collections as the majority of their items have been designed to be layered depending on the season, neutral shades like white, cream…

Melbourne designer Fernanda Covarrubias has been surrounded by fashion and textiles for most of her life. Growing up in Mexico, she was inspired by her seamstress aunt and her creative mother, developing an early appreciation for colour, craftsmanship and the transformative power of clothing. Fernanda draws inspiration from fabrics, trims and textures before working closely with clients.

Founded more than 30 years ago by Melbourne designer Rowena Doolan, FOOL is an independent Australian fashion label known for its colourful prints, locally made knitwear and playful approach to dressing. Based in its long-standing Greville Street store and studio in Prahran, the family-run brand is now led collaboratively by Rowena and her daughter, Pep Doolan.

Founded by maker Lobby Till, Gathered That is an Australian slow fashion label creating timeless clothing from repurposed, deadstock and natural fabrics. Inspired by a love of sewing and thoughtful making, each garment is ethically produced with sustainability, affordability and everyday wear in mind, giving new life to carefully sourced materials through simple, enduring design.

Founded in Geelong in 2020 by designers Geraldine “Gerry” Carey and Claudine Callibot, Geraldine Australia is a slow fashion label known for its fearless use of colour, texture and pattern. Creating one-off garments designed to stand out, the duo encourage women of all ages to embrace individuality, dress creatively and have fun with fashion.

For more than two decades, Gwendolynne Burkin has built a reputation for creating timeless bridal and occasionwear that celebrates romance, craftsmanship and individuality. Working from her Melbourne atelier, she produces small collections using exquisite fabrics and couture hand embellishment, creating elegant designs with enduring appeal that are made to be treasured and worn beyond a single occasion.

Founded in Melbourne by partners Asiah Marumaru and Matt Hayes, Hayz Store is a carefully curated destination for Y2K fashion, specialising in unique secondhand clothing, footwear and accessories. Established in 2023, the business grew from a shared love of thrifting, fashion culture and discovering one-off pieces with character and history.

Heart Couture is the creative label of Melbourne designer and maker Jodie Tian, blending fashion, art and storytelling through one-of-a-kind garments. Working with vintage textiles, deadstock fabrics and upcycled materials, Jodie creates sculptural pieces that celebrate craftsmanship, sustainability and imagination, with every design thoughtfully made to become a treasured keepsake rather than a passing trend.

Here Again is a Geelong-based slow fashion label founded by designer and sewist Reneè Allan. Working on Wadawurrung Country, Reneè creates one-of-a-kind garments and accessories from carefully sourced vintage and pre-loved textiles, transforming forgotten materials into contemporary pieces with a story to tell. At the heart of Here Again is a belief that textiles deserve a second chance.

Isadora Nim is a Melbourne-based tailoring brand redefining tailored suits for women in Australia.  They specialise in made-to-measure and bespoke women’s suits, combining expert craftsmanship with modern, empowering design. Each suit is custom-tailored to complement the natural shape and proportions of the female body — whether you’re after a feminine silhouette, a structured androgynous fit, or something uniquely your own. …

Geelong based fashion brand Jade and May is the go-to choice for anyone looking for well-made, comfortable casual wear in natural fabrics. Although begun originally as a sleepwear brand, Jade and May has now transitioned into stylish leisurewear.  “Jade and May offers comfortable, easy pieces that are ethically produced.  Pieces to wear for relaxed days or a good night’s sleep,”…

Jelly Originals is a Melbourne upcycling label transforming thrifted clothing and discarded textiles into one-of-a-kind garments with character and creativity. Every piece is individually reworked, while custom commissions invite customers to help shape the design. Built around renewal and self-expression, the label offers a fresh perspective on sustainable fashion through thoughtful reinvention rather than mass production.

Justin Tong is a Melbourne designer creating contemporary womenswear that balances thoughtful craftsmanship with accessible luxury. Inspired by the women in his life and his Vietnamese-Australian heritage, his collections combine classic silhouettes with bold design details, encouraging confidence, individuality and self-expression through garments made with care for both people and the planet.

Kara Baker is a Melbourne-based fashion designer and couturière who has influenced Australia fashion since the early ‘80s. Kara Baker Couture is appreciated by women searching for timeless elegance who have a love of beautiful textiles and a desire for the perfect fit. There is only your size at Kara Baker Couture and the fabrics are all natural fibres.  

Karma Corbett is a Melbourne-based fashion label founded by designer Helena Fleerackers following her Honours graduation from RMIT University in 2023. Combining circular fashion, emotional storytelling and a fascination with identity, the brand transforms discarded textiles into expressive, one-of-a-kind garments.

Artist and designer Keegan Hunt’s eponymous brand Keegan is all about slow, considered design, that is also comfortable and stylish. Keegan the label has a timeless, versatile aesthetic. Keegan has a relaxed, minimalist silhouette combined with statement hardware, textiles and original artworks on their printed fabrics.

King Norb is a Sydney-based artisan fashion label founded by designer and maker Norb. Combining hand crochet, recycled materials and playful design, the brand creates colourful, gender-fluid garments that celebrate individuality, creativity and self-expression.

Founded by Natsuko Kondo, Kodama Apparel is a Melbourne slow fashion label creating handcrafted, unisex clothing inspired by Japanese design and mindful production. Using natural fibres, upcycled kimono fabrics and zero-waste principles, each collection reflects a thoughtful balance of heritage, sustainability and timeless style, with every garment carefully made to be worn for years.

KVMS is the fashion and wearable art practice of Geelong-based artist, designer and maker Kate V M Sylvester. Drawing on her background in conceptual textile art, Kate creates striking one-of-a-kind garments from recycled T-shirts, transforming everyday materials into ethereal works that blur the line between fashion, sculpture and art.

Kylah Owo is the creative label of Melbourne designer Kylah Palis, where fashion becomes a bold form of artistic expression. Influenced by music, community and her Filipino-Australian background, the label celebrates individuality through boundary-pushing designs while embracing thoughtful material choices and a considered approach to sustainability, creativity and self-expression.

Leonard St is one of Australia’s most successful small independent fashion labels, and is known for its use of vibrant colours and bold prints with an Australian edge.   Launched in 2004, the brand comes from founder Amanda McCarthy’s love of prints and doodling. The range offers wearable but playful styles such as high waisted pants, voluminous blouses and fluid dresses,…

Lisa Barron has been designing and making women's clothing in Melbourne for more than four decades. Known for thoughtful tailoring and garments that are designed to be worn for years rather than seasons, her collections are made for women who value quality, fit and timeless style. Every Lisa Barron collection is designed in Melbourne and made in Australia.

Melbourne fashion designer Lucy Laurita is still hands on with the fabulous garments she creates for her eponymous label.  “I do a lot of the making, all my own patterns, and I make all my own samples … I love making,” says Lucy. “The designing comes with random inspiration but I don’t draw up pretty pictures. It might be a…

Maisie is an Australian womenswear label centred on thoughtful, versatile design. Created by Taya, the label focuses on timeless pieces that work across different occasions rather than following seasonal trends. With soft, feminine silhouettes and an emphasis on longevity, Maisie encourages a considered wardrobe of well-made garments that can be worn and enjoyed for years.

Malcolmpaull is the Melbourne label of designer Paul Malcolm, specialising in one-of-a-kind handcrafted coats and statement outerwear. Self-taught and inspired by European design, Paul creates oversized, gender-neutral pieces using limited-edition fabrics. Every garment is individually made, reflecting an inclusive approach to fashion and a belief that personal style should be expressive and unique.

Founded by designer Amy on Victoria’s Mornington Peninsula, Marisol is an Australian-made fashion label built on the belief that thoughtful design can have a lasting impact. Focused on slow fashion, small-batch production and natural fibres, the brand creates timeless pieces designed to be worn, loved and returned to season after season.

Mazi is a Melbourne fashion brand created by designer Effie Evriniadis, that is known for its vintage, quirky and feminine vibe. Effie loves details - antique lace, old world colour and exotic beading - plus a touch of sexiness. Effie creates pieces that can be worn in different ways and offers a wide range of sizes.  

Designer-maker Meg Smith creates garments that are deeply inspired by the history woven into forgotten treasures under the succinct label Meg Smith Makes. With a background as both a journalist and a librarian, Meg has always been drawn to stories. She sees clothing as another way to capture them, ensuring each of her designs is crafted with care, built to…

Methods By Vassqo is the independent label of designer Christopher Angelo Velasco, creating contemporary garments shaped by upcycling, personal storytelling and modern punk influences. Based in Sydney, Chris combines experimental design with thoughtful craftsmanship, producing expressive pieces inspired by lived experience, confidence and individuality while continuing to mentor emerging creatives within the fashion community.

Launched in 2007, Metta Melbourne is one of the city’s longest operating fashion brands. Established by founder Lynn Clay, who was then running a patchwork fabric boutique, the brand grew out of Lynn’s access to fabulous linens and Liberty of London fabrics. The overall vibe of Metta Melbourne is one of soft, casual elegance spiked with retro references. 

Misato Yukimoto is a made-to-order fashion label that brings together Japanese aesthetics and contemporary Western design. Inspired by personal stories and cultural influences, each collection features thoughtful silhouettes, careful craftsmanship and sustainable practices. Using Japanese and locally sourced Melbourne fabrics, every garment is created with intention, balancing tradition, innovation and a mindful approach to fashion.

Missou is an Australian womenswear label by designer Rafaela, creating timeless wardrobe pieces with a subtle vintage influence. Ethically made in Melbourne using fine and deadstock fabrics, each limited collection is thoughtfully produced in small quantities, offering versatile designs intended to be worn often, mixed effortlessly and enjoyed well beyond changing fashion trends.

Founded by Leo Wannasit in 2022, Mob Melbourne explores identity, community and transformation through contemporary fashion. Combining dark romanticism, tailored structure and utilitarian influences, the label creates garments designed for longevity rather than trends. Produced in thoughtful, limited releases, each collection forms part of a broader narrative shaped by emotion, connection and personal growth.

Nevada Duffy’s vision of modern minimalism is infused with toughness and fluidity to create sleek, structured silhouettes including her signature ‘shoulder’, by using traditional hand cutting and sewing techniques. Her garments are created by uniquely human tailoring techniques that could not be reproduced by machinery, with her practice being the antithesis of  “fast fashion”.   

Melbourne fashion brand Obus has been around for 20 years, and is beloved by customers who want to add colour and pattern to their wardrobes. Founded by designer Kylie Zerbst, fans of Obus are in love with its stunning use of colour and unique prints, all in comfortable fits and classic silhouettes created ethically and sustainably.

From an early love of sewing to creating her own label, Oletta Woodman has developed a fashion practice centred on authenticity and thoughtful design. Her contemporary womenswear explores refined silhouettes that encourage confidence and self-expression, drawing on couture training and close conversations with women to create garments that feel as good as they look.

One of Australia’s most beloved fashion brands, OnceWas is a Melbourne success story. The head designer of OnceWas, Belinda Abbott says she is both a designer and a maker who crafts “each garment with a focus on design while ensuring it meets the needs of women, flattering their bodies and empowering them through thoughtful construction”. Belinda says that as a…

Melbourne-based bespoke fashion brand Pazdaz was launched in 2020, by designer and maker Paris Culbertson. With a focus on pretty, pink, shiny and over-the-top special occasion pieces, Paris is inspired by her clients’ desire for a touch of ‘razzle dazzle’ in their wardrobes. Paris makes all her garments in Melbourne by hand and the majority of her work is custom.   

Sisters Sylvie Jemali and Medi Selmani learned their skills and craftsmanship from their mother, making their brand Pranvera truly a family affair. “As co-creative directors, we bring our shared vision of timeless, artisanal luxury to life,” the sisters explain. Medi has a degree and experience in Fashion Design, and Sylvie has Marketing and Business degrees that complement her sister’s skills,…

Pretty Parcel is a Mornington Peninsula fashion label founded by designer and dressmaker Shannon Kenny. Since launching the brand in 2010, Shannon has been creating handmade clothing that celebrates colour, comfort and individuality, offering a cheerful alternative to fast-moving fashion trends. The label is guided by a simple philosophy: fashion should be enjoyable.

Queery This is the creative practice of Geelong-based designer and maker Lazarus Gordon, whose work sits somewhere between fashion, costume, sculpture and wearable art. Known for imaginative constructions and unconventional materials, the brand encourages self-expression, transformation and a sense of playful curiosity.

Reigner is a Melbourne-based fashion label that is known for its unique, embellished men's and women's suits in bright colours and with lots of bling. According to founder and designer James Noble, the brand is non-gendered, and able to easily slot into any number of occasions and clothing requirements.

Remuse is a Melbourne based fashion brand, selling naturally dyed, Global Organic Textile Standard (GOTS) certified and ECA accredited designs. Designer Tamara Leacock, looks to the earth for design inspiration, it is here where she finds ideas for silhouettes, shapes and colours for her garments. The brand is ethical and sustainable.   

Rosinha is the Melbourne label of designer Rosa Gonzaga, whose colourful collections reflect decades of experience in fashion and illustration. Originally established in Brazil before finding a new home in Australia, the label combines creativity with a thoughtful approach to sustainability, producing distinctive garments while aiming to minimise fabric waste and encourage clothing that is made to last.

Founded by sisters Julie and Tracey van Ingen in 2015, Shortlist is a Geelong-based fashion label creating contemporary clothing designed to make getting dressed simple, comfortable and stylish. The name Shortlist reflects the brand’s philosophy of offering a carefully curated edit of wardrobe solutions.

Founded in Melbourne in 2020, SOFIA IRINA creates contemporary ready-to-wear clothing with a focus on beautifully made outerwear, tailoring and occasion dressing. The Australian fashion label is built around the idea that well-designed clothing should be worn for years, not just a season, with collections that balance modern silhouettes and timeless appeal.

Mimosa Schmidt - a former labourer and cowgirl - came up with the concept behind her modern version of a workwear brand in in 2019. Sük Workwear is made up of classic shapes like overalls, work shorts and work shirts but with a much better fit for bodies of all shapes, and in a range of brighter colours.

SZN is the Melbourne label of designer Suzan Dlouhy, creating thoughtfully crafted clothing with a focus on simplicity, craftsmanship and longevity. Guided by the idea that fashion is art, the label uses reductive pattern making and organic, sustainable fabrics to produce refined garments that reflect a careful, considered approach to contemporary Australian design.

Designer Tara Whalley launched her eponymous brand in 2015, and since then she has been continuing her practice of “translating experience into artwork for fabric prints” as the basis of her signature fashion style.  Tara says that she is inspired by artists like Monet, Kusama and Matisse, as well as life: “I draw inspiration from my life experiences, travel and…

Founded by Rae Pooley in 2021, The Hold is an Australian accessories label creating thoughtfully designed handbags and ornamental pieces that blend craftsmanship, sentiment and timeless style. Inspired by a lifelong love of vintage treasures, artisanal markets and meaningful objects, Rae created the brand with the belief that accessories can carry far more than everyday essentials.

Designer Net Chantarawaree launched her brand The Only in 2015 after she graduated from Bachelor of Design (fashion) at RMIT university and worked with upcycling vintage fashion. The Only aesthetic is fun with a hint of retro elements. Well-tailored pieces in fun prints and bold colours are their signature looks.

Mother-daughter duo Ruby Valentino and Julie Valentino are the talents behind brand new special occasion womenswear brand Valentina Valentino. Julie’s extensive experience as a renowned bridal couturier combined with Ruby’s fresh, contemporary perspective have come together to create a Melbourne fashion brand that “brings a fresh, innovative vision, fusing bold shapes with a refined sense of feminine elegance”. “We consider…

Designer Viceta Wang’s eponymous brand is a bespoke luxury brand that creates capsule collections which customers can then have fitted to their own requirements. The Viceta Wang aesthetic is a mix of soft feminine pieces with solid tailoring; the are classic but with elegant twists that link them to current trends without being overly trend-driven.

Melbourne fashion brand Vow Studio is known for its distinctive flair with colour and texture, featuring bright prints and knits. Founded in Melbourne by Morgan Jia and Hailey Pei in 2017, after both graduated from RMIT’s Bachelor of Fashion course, the brand is all about flattering, feminine shapes and quality fabrics.   

Wilson Jedd Adams creates fashion that sits between wearable design and contemporary art. Influenced by queer culture, performance and sculpture, his work combines thoughtful tailoring with experimental forms and one-of-a-kind craftsmanship. Working through W.J.A. Studio, Wilson embraces slow fashion, unconventional materials and a constant process of creative exploration and evolution.

Wovn is a Melbourne streetwear label by designer Brian Dev, bringing together contemporary silhouettes and richly woven tapestry textiles. Launched in 2023, the brand creates distinctive statement pieces inspired by innovation, subcultures and creative connection. Produced with a focus on quality and local craftsmanship, Wovn continues to explore new materials and thoughtful design.

Cassie Leatham Fisher Patterson is an Indigenous artist and designer who combines her traditional practices working with native flora with deconstructing and upcycling fast fashion pieces in her brand Yanggurdi. “I call myself a fashion designer and creative as I deconstruct upcycled fashion and make it into new pieces, adding my dying work with native plants and woven adornments that…

Yumaverse is the emerging label of Australian designer and maker Yuma Cochrane, blending playful expression with a thoughtful approach to sustainability. Influenced by Japanese culture, nature and collaboration, the brand creates relaxed contemporary clothing using deadstock fabrics, natural fibres and locally sourced materials, with every garment designed to be comfortable, inclusive and responsibly made.

Founded by designer Libby Pettit in 2023, Zerafima is a Geelong-based lifestyle label inspired by the slower pace of coastal and country living. Designed from her family property near the You Yangs, Zerafima combines relaxed resortwear with timeless femininity.