Elegant, comfortable and fun, new Melbourne shoe brand Cherrichella is firmly at home in Australia. The brand was founded by Ross Phelan, who is also the creative director and designer.

From the beginning of the brand Ross planned to “turn the model of non-leather footwear on its head – to create a limited edition collection with new styles dropping monthly”.

The Cherrichella style is constantly evolving to fit both trends and customers’ feedback as the brand expands. But you can always be sure of one thing; lots of lovely colours.



“Our aesthetic is really changing every season as we expand the width of the collection. Ultimately I want the collection to be easily worn and for us never to be afraid to experiment with colours,” explains Ross.

Cherrichella offers free shipping and returns within Australia, and each customer gets a handwritten note. There are a wide range of styles from mules and flats to sneakers, all made with quality non-leather. The team road tests all the styles in-house, and there are only limited runs of each style.

Website: | Instagram: @cherrichella

We are proud to announce that Cherrichella is the shoe sponsor for our Summer Daze Runway Event! Tickets are now available, go to

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