Muse is a Melbourne based fashion label that was established in 2016, by the founder Christine, who hand-makes everything in linen. The team does everything in-house from creating the patterns, choosing the fabrics, sewing the garments and even acting as the delivery driver.
“Built on our love for natural fabrics and Australian landscapes, we design for everyday wear, dedicated to the appreciation of effortless style, comfort and simplicity,” the team says on the Muse website.
“With a view to a slower and more sustainable outlook we carefully create every piece with love from our studio in Melbourne. Every detail, fibre and stitch is considered as we strive to make pieces that will become wardrobe favourites.”
The linen Muse uses is sourced from mills that guarantee a fair living wage, and are fully compliant with current REACH regulations. The brand also re-uses as much designer leftovers, mill overrun fabrics and deadstock fabric as it can.
“Linen is widely considered one of the most environmentally responsible fibres that is readily available! It is inherently strong, products made using linen have a long life-cycle, reducing wastage, and once the life is well worn from the linen, it is biodegradable and recyclable.”
Muse only produces small runs of items that are trans-seasonal, so that they reduce wastage and can also create limited editions based on available fabrics. You can also order bespoke pieces.
“Muse offers small releases as they are ready. We find a slower more thoughtful way of working helps us create special limited edition pieces.”
As part of their mission for supporting local talent, the brand also features interviews with creative Melbourne-ites in their Journal section; some great reading.
The brand’s aesthetic is based on a love of natural fabrics and being out in Australian landscapes, hence the mix of rich earthy and natural colours. This is Cottagecore done in a simple, feminine and slow fashion style.
Website: musethelabel.com Instagram: @muse_the_label
Discover more interesting independent Australian fashion brands in Our Fashion Stories section.