Launched in 2018, Joslin is a womenswear brand based in Melbourne that was founded by designer Elinor Joslin. The brand is a slow fashion label with an emphasis on limited lines in sustainable fabrics.
Joslin is a softly feminine brand and is best known for its signature linen dresses adorned with ruffles, pintucks, smoking and button detailing. More recently the brand is being noticed for its stylish and flattering range of knits, which also have a quietly feminine touch. The brand features a lot of traditional fabrications and techniques.
On the sustainability front Joslin uses 100% compostable bags and packaging for its online shipping, including 100% recycled tissue paper, and its international orders are carbon offset using DHL’s GoGreen Climate Neutral service.
The brand uses natural fabrics, and only uses synthetics if there is totally no other alternative; its signature linen and ramie fabrics, silks, organic cottons and merino wool fabrics are used in conjunction with recycled cotton and nylon.
For 2020 the brand’s design team was working with natural dead-stock fabrics and on discovering alternatives to synthetic fusings and plastic zips and buttons.
Website: joslinstudio.com Instagram: @joslin_studio
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