Et Al is an independent Melbourne brand that has been around since 1987 when it was founded by Christine and Les Doughty, who still own and run it. This is one of Melbourne’s favourite Australian independent labels; it’s very Japanese-art-gallery-worker crossed with 90s goth.
This is a brand that is strongly influenced by the Japanese designers of the 80s – think relaxed tailoring, lots of black, few patterns, multi-use garments and gender neutral designs. The current brand designer is Anthony Capon who won Project Runway Australia season two.
The Et Al aesthetic is described by the team as having “fluid and flattering lines, quality fabrication and thoughtful detailing … tailored to a lifestyle and a presence that work in synchrony with the garments”.
Et Al is known for its quality of fabrics and finishings; there is a type of timelessness to the designs that make the pieces trans-seasonal. Et Al also supports other young and emerging Australian designers via its accessories stocks that feature artistic jewellery, as well as shoes and hats.
This independent Melbourne fashion business has a flagship store on cult hipster location Flinders Lane, and alongside its own brand and other accessories also offers niche fragrances from international brands like Costume National, Orto Parisi, Andrea Maack and Carner Barcelona.
The brand offers womenswear and menswear, but many of the styles are unisex. The use of muted colours and some prints adds depth to its more basic black core collection.
The brand produces limited runs of only 8 to 24 pieces of each style, and 70% of their garments are made in Australia. It is also size inclusive running from Australian size 8 to 18. Et Al is even age inclusive, featuring models of all ages in its social media and campaigns. Personal styling from the knowledgeable staff is also available in store.
Website: etal-australia.com
Instagram: @etalaustralia
Discover more interesting independent Australian fashion brands in Our Fashion Stories section.