Independent fashion brand Alpha60 is Melbourne born and bred, founded in 2005 by brother and sister duo Alex and Georgie Cleary. The brand’s name comes from the sci-fi classic movie Alphaville by Jean-Luc Godard.
Alpha60 is an Australian brand where you can clearly see the influence of the Japanese designers of the 1980s. While there is not so much black, there are lots of cocoon shapes, volume, asymmetric cuts, simple patterns, little glitter or gloss, natural fabrics and size inclusivity ie. nothing’s too tight or too structured.
Fashion brand Alpha60 is one that sticks to small production runs, using local sewers, and although it has around 10 boutiques in Australia and New Zealand, is still affordably priced in the lower contemporary range.
Website: www.alpha60.com.au
Instagram: @alpha60thelabel
Discover more interesting independent Australian fashion brands in Our Fashion Stories section.