Melbourne fashion brand A.BCH, was founded in 2017 by Courtney Holm. A.BCH is a womenswear and menswear brand with many garments fitting into the non-gendered definition and in fact shot and sold on both men and women.
The core of A.BCH is its circular production cycle, local production and focus on sustainable and ethical manufacturing.
The brand’s line of elevated basics are all made in Melbourne from organic, recycled and renewable materials; buttons are made from seeds of fallen corozo fruit. The A.BCH factory is family owned and operated, and located in Melbourne.
A.BCH’s design is a mix of practical basics – sweaters, tees, shirts, pants, skirts etc – in muted neutral shades and simple patterns. There’s an earthy, relaxed and comfortable vibe about the brand, it’s almost anti-fashion.
Although the focus of the design is on reducing waste, the odd thoughtful detail on a basic garment helps elevate A.BCH to something a little bit more interesting.
Website: abch.world
Instagram: @abch.world
Discover more interesting independent Australian fashion brands in Our Fashion Stories section.