Discover Melbourne demi-couture brand Viceta Wang


Designer Viceta Wang’s eponymous brand is a bespoke luxury outfit that creates capsule collections which customers can then have fitted to their own requirements.

The concept is one that mixes traditional ideas about bespoke tailoring and personalised services, with the sustainable notions of limited inventory and only producing items on request.



The brand was launched in 2017, in Melbourne, Australia, after Ms Wang had established a solid international career in the fashion industry.

“Our philosophy is to bring inspiration and freedom to the modern woman,” says Ms Wang. “I believe fashion can be a tool to express people’s individuality and I always liked to design my dresses and have this meaningful connection with my clothing.

“Having this feeling of owning something completely bespoke, exclusively made for me, a perfect fit with my measurements combined with the freedom to choose colour, fabrics, and details inspired me to create the brand.

“I thought how great it would be to inspire other women to enjoy and understand their style, allowing them to have this freedom to choose for themselves. I feel proud of creating and designing to inspire other women, but prouder of allowing them to choose for themselves and helping them to embrace their uniqueness,” says Ms Wang.



The Viceta Wang aesthetic is a mix of soft feminine pieces with solid tailoring; the most recent collection was based on the sea and sky with glorious shades of aquamarine and turquoise softened with soft white and champagne.

The cuts are classic but with elegant twists that link them to current trends without being overly trend-driven. These are clothes that you can wear forever. The fabrics are a unique blend of silks and glitter-embossed prints that Viceta designs herself.

Viceta Wang is for women who know what they like, and who pay attention to details as well as a great fit. The collections include elegant dresses that work for both the office – with a sharply cut jacket – or for a friend’s wedding. Viceta also does a fabulous pair of shorts in a heavy silk that are perfect for cocktail events or even race day. Alongside the more formal piece are soft sundresses, party-ready tops and even cute printed tees that were launched to support a children’s charity.



“Our values are something very important that keep me going; we really work hard to inspire women to embrace their own bodies and to customise the styles that represent their uniqueness,” explains Ms Wang.

“I believe that when choosing bespoke, we look inwards and choose for ourselves; it’s a type of self-confidence and self-awareness, and I feel proud of using fashion as a tool to help women to express their uniqueness.”

Website:| Instagram: @viceta_wang 

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