Leo & Lin is a Sydney-based luxury womenswear brand that has a very sexy-boho-feminine aesthetic with an emphasis on creating original prints. Founder and creative director, Leo Lin, makes the most of his love for his new home, Australia, by delving into a variety of artistic and cultural concepts.
Lin describes his brand as “Modernistic Nostalgia” explaining that it is a style that “perfectly resonates through time, mixing modern and the past era design elements”.
What this means exactly is unclear, but it is interpreted via a combination of tailoring, leisurewear shapes, and bits of floof – ruffles and draping, handkerchief skirts and a touch of Victoriana in the use of lace details.
The Leo & Lin look can kind of be described as something a boho princess would wear. Fabrics range from silk-linen mixes, lace, linens, and spandex, and the pricing is firmly in the contemporary range with dresses costing from around AU$400 up to AU$700 or more depending on the materials used.
Known particularly for his prints, Lin has also created a signature colour for the brand called Ms. Moonlight. The shade is described as “an elegant yet mythical blue-grey, appearing on all of the luxe packaging”.
Lin has also wasted no effort on creating a complete world for Leo & Lin customers – from the packaging to even the scent they can experience the concept in its entirety.
“Golden logo embossed boxes and bags are decorated with divine ribbons, and garments are carefully wrapped. Combined with the exclusively crafted, same-named scent, sprayed effortlessly into the packaging, Leo & Lin ensure delivery of the most magical & memorable shopping experience to its customers,” explains Lin.
The concept is consistent from the images for the brand’s lookbooks to the detailed shots featured on the brand’s Instagram account. When you step into the world of Leo & Lin, you become completely immersed in Lin’s complex creative imagination.
Website: www.leoandlin.com Instagram: @leoandlin
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