ONCEWAS

ONCEWAS

One of Australia’s most beloved fashion brands, OnceWas is a Melbourne success story. The head designer of OnceWas, Belinda Abbott says she is both a designer and a maker who crafts “each garment with a focus on design while ensuring it meets the needs of women,...
TARA WHALLEY

TARA WHALLEY

Designer Tara Whalley launched her eponymous brand in 2015, and since then she has been continuing her practice of “translating experience into artwork for fabric prints” as the basis of her signature fashion style.  Tara says that she is inspired by artists like...
MADELEINE MCINNES

MADELEINE MCINNES

Melbourne designer Madeleine McInnes is a “designer and artist” who says the garments of eponymous label are “envisioned as wearable artworks”.  Madeleine McInnes is a bespoke fashion brand. Designed, drafted, and sewn in-house by the designer and her team.  “My...
AURELIA PAIGE

AURELIA PAIGE

Talented designer and milliner Victoria Paige is the creator behind elegant millinery and accessory brand Aurelia Paige. “I design and hand-make all the pieces that I sell,” she explains. “The brand originally launched in 2017, and was rebranded in December 2022. I...
ASHAALIA

ASHAALIA

Asheema Razak, the founder and creative director of fashion brand Ashaalia draws inspiration from her cultural heritage to create garments that seamlessly blend European silhouettes with traditional Eastern craftsmanship. “I consider myself a maker because my work...