Sisters Sylvie Jemali and Medi Selmani learned their skills and craftsmanship from their mother, making their brand Pranvera truly a family affair.
“As co-creative directors, we bring our shared vision of timeless, artisanal luxury to life,” the sisters explain. Medi has a degree and experience in Fashion Design, and Sylvie has Marketing and Business degrees that complement her sister’s skills, creating a “solid foundation for the Pranvera brand”.
Medi and Sylvie describe themselves as both fashion designers and makers: “While we design each piece with a strong creative vision, we are also deeply involved in the craftsmanship and production process, ensuring every garment reflects the highest standards of quality and artistry.”
The brand’s name means ‘spring’ in Albanian, and symbolises “renewal, elegance, and the blossoming of beauty”. “It reflects our heritage, as well as our philosophy of creating timeless pieces that transcend seasons,” the sisters explain.
Sylvie and Medi are also strongly focused on being as sustainable as possible in the production of their brand. Their commercial model — focused on “high-touch, personalised experiences, rather than mass production” — also supports this.
Website: www.pranvera.com.au Instagram: @pranvera_australia.
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