The creative talent behind demi-couture fashion coat brand Art In Situ, Jude, describes herself as both a fashion designer, and a ‘maker’, but she is at core, an artist.
“I design the coat whilst cutting the cloth, making every article unique. I then make the art that enhances the coat after the garment is finished. This work is all done by hand and continues the story around the texture, colour and style of the coat to finish off the design process,” Jude explains.
Jude says that it has always been her love for textiles that has dictated her fascination with fashion. “The broad variety of textures to touch, to the colour combinations that can be formulated, the amazing designs that can be woven into a fabric, to the history surrounding the stories behind the weavers themselves; these components are where fashion begins,” explains Jude. It was her desire to “stop making regular fashion for the many” that inspired her to launch Art In Situ.
Art In Situ is a very targeted brand, currently only creating coats in a limited range of cuts, but with the ability to create a coat specifically for a client. Jude meets with her customers to discuss colours, textures, lengths, styles and fabrics before coming up with a totally unique piece of clothing.
Website: www.artinsitu.com.au Instagram” @artinsitu_melbourne. Email: jude.artinsitu@gmail.com.
Discover more fabulous fashion brands in our Stories Section