Melbourne fashion designer Lucy Laurita is still hands on with the fabulous garments she creates for her eponymous label.
“I do a lot of the making, all my own patterns, and I make all my own samples … I love making,” says Lucy. “The designing comes with random inspiration but I don’t draw up pretty pictures. It might be a sketch on scrap paper until I get to my workroom to cut up some fabric and see how the idea comes to life.”
Lucy Laurita, the brand, was launched in 2005 under the name “Leièla, a combination of three Italian words ‘Lei è la’ meaning ‘There She Is’,” Lucy explains, saying that she has always wanted to be a designer.
Lucy specialises in women’s event wear, occasion wear and gowns that she describes as a “celebration of beauty and quality” which is the core of a business that has developed into a “wholehearted commitment to strengthening the Australian fashion industry”.
“Simple, classic couture underpins my designs, and my collections – The Black Rose, Romance, Life is a Dancer and Botanica – each embody our carefully refined style of minimal seams and natural, flowing lines,” Lucy explains.
Over the years Lucy’s work has been worn by artists and celebrities, seen on the Sydney Opera House stage, on the Logies Red Carpet and at Parliament House for the iconic Midwinter Ball. Lucy has also designed costumes for a number of Australian stage shows including Funny Girl and Titanic the Musical.
Website: lucylaurita.com.au Instagram: @lucylaurita_designerblog.
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