It is a common misconception amongst consumers that sustainability inevitably equates to a hefty price tag and a surrounding air of unattainability. The realisation in consumers about fast fashion and its negative impacts on the environment is a relatively recent consciousness that is jolting the retail landscape
On May 6, 2021, I took part in my first ‘real’ fashion event when I walked the runway for Melbourne-based non-profit organisation Revival Runway. Coordinated almost entirely by a volunteer crew of fashion and music students the night showcased 11 of Melbourne’s up and coming independent local fashion brands.
Mazi is a Melbourne fashion brand created by designer Effie Evriniadis, that is known for its vintage, quirky and feminine vibe. Effie loves details – antique lace, old world colour and exotic beading – plus a touch of sexiness
Reigner is a Melbourne-based fashion label that focuses on durable and multifunctional workwear that is non-gendered and sustainable