The creative talent behind demi-couture fashion coat brand Art In Situ, Jude, describes herself as both a fashion designer, and a ‘maker’, but she is at core, an artist. “I design the coat whilst cutting the cloth, making every article unique. I then make the art...
One of Australia’s most beloved fashion brands, OnceWas is a Melbourne success story. The head designer of OnceWas, Belinda Abbott says she is both a designer and a maker who crafts “each garment with a focus on design while ensuring it meets the needs of women,...
Designer Tara Whalley launched her eponymous brand in 2015, and since then she has been continuing her practice of “translating experience into artwork for fabric prints” as the basis of her signature fashion style. Tara says that she is inspired by artists like...
Melbourne designer Madeleine McInnes is a “designer and artist” who says the garments of eponymous label are “envisioned as wearable artworks”. Madeleine McInnes is a bespoke fashion brand. Designed, drafted, and sewn in-house by the designer and her team. “My...
Talented designer and milliner Victoria Paige is the creator behind elegant millinery and accessory brand Aurelia Paige. “I design and hand-make all the pieces that I sell,” she explains. “The brand originally launched in 2017, and was rebranded in December 2022. I...
