When Karishma Kasabia launched her fashion brand Khòlò in 2017, she started with a small collection of six dress styles, unaware of how big the brand would grow. With a background in graphic design and marketing – and her own design studio – Karishma tapped her Indian heritage to inspire her foray into fashion.
“The name Khòlò means simply, ‘open’. It was one of my son’s first words. He would look at me with the most ‘un-openable object’ and ask me to ‘khòlò’,” Karishma explains. “I suppose I was going through a time in my life when ‘opening’ Khòlò seemed un-openable. And I thought … What if we look at everything in this way? Corny, but the impossible becomes possible.”
Karishma describes the brand’s aesthetic as being “happiness in your wardrobe”, which is clear in the colours, shapes, prints and details in her sustainable garments. The range is also super inclusive in sizes from 8 to 26.
Customers can also ask for two different sizes to be sent to try out, and if they can’t find something they want in their size they’re also invited to let the team know so they can try to help them out. It is about creating “happier shopping experiences for women” according to Karishma.
Holding to her sustainable goals, she chooses manufacturers which are either SEDEX Certified or ISO Accredited. “All staff are over 21 and the fabrics chosen are long-lasting and breathable”, says Karishma.
Website: kholo.com | Instagram: @kholo_thelabel
