When we needed to do a last minute editorial fashion shoot we immediately reached out to OG Melbourne fashion brand Mazi. Within days the shoot was sorted, the concept was perfect and all of our favourite models, makeup artist, hair stylist, styling assistants and photographer were on board. Sometimes everything just comes together so easily and sweetly. La Dolce Vita.
THE BRAND
“For this shoot we really wanted to do the incredible Mazi brand justice and capture its essence,” explains designer and stylist James Goodfellow. James was the stylist behind the shoot.
“Each one of the brand’s garments has the personal touch of an artisan … just walking into their Melbourne shop you can feel the nostalgia and romance that is Mazi.”
Model Elle McAllister in Mazi. Makeup: Rochelle Savrimoothoo Hair: Mon Tran Photographer: Kiri Hawkins
Mazi is a Melbourne fashion brand created by designer Effie Evriniadis, that is known for its vintage, quirky and feminine vibe. Effie loves details – antique lace, old world colour and exotic beading – plus a touch of sexiness.
“I still feel driven by my love of fashion and that original desire to address what is missing in my own wardrobe,” says Effie. Mazi designs are unique limited edition pieces: “I do this mindfully, I do this to ensure a high level of exclusivity.”
Model Elle McAllister in Mazi. Makeup: Rochelle Savrimoothoo Hair: Mon Tran Photographer: Kiri Hawkins
The name of the brand comes from the Greek for ‘together’, and that idea runs through the Mazi team and into the overall design concept. All the pieces are designed to be layered together to create what Effie calls a “very feminine layered aesthetic”.
All of Mazi’s pieces are handmade in Melbourne, and have been since 1992.
THE CONCEPT
“We wanted to reflect Mazi’s intrinsic aesthetic in the photo shoot by creating a sense of whimsical and feminine romance, with a touch of 1950s Italian style – like a day out on the Island of Capri in the mid century,” says James. “The images have a soft chaotic romance, mirrored in the gorgeous architecture of the Italianate Victorian estate that was our location.”
THE TEAM
Brand: Mazi
Models: Elle McAllister & Hollie Malacarne
Makeup Artist: Rochelle Savrimoothoo
Hair Stylist: Mon Tran
Photographer: Kiri Hawkins
Stylist: James Goodfellow
Earrings & Hairpins: Trinkets by Niki Bruce
Creative Director: Niki Bruce
Models Elle McAllister and Hollie Malacarne in Mazi. Makeup: Rochelle Savrimoothoo Hair: Mon Tran Photographer: Kiri Hawkins
Model Hollie Malacarne in Mazi. Makeup: Rochelle Savrimoothoo Hair: Mon Tran Photographer: Kiri Hawkins
Model Elle McAllister in Mazi. Makeup: Rochelle Savrimoothoo Hair: Mon Tran Photographer: Kiri Hawkins
Models Elle McAllister and Hollie Malacarne in Mazi. Makeup: Rochelle Savrimoothoo Hair: Mon Tran Photographer: Kiri Hawkins
Models Elle McAllister and Hollie Malacarne Makeup: Rochelle Savrimoothoo Hair: Mon Tran Photographer: Kiri Hawkins
Model: Elle McAllister Makeup: Rochelle Savrimoothoo Hair: Mon Tran Photographer: Kiri Hawkins
Model: Hollie Malacarne Makeup: Rochelle Savrimoothoo Hair: Mon Tran Photographer: Kiri Hawkins
Mazi is located at 479 Brunswick St, Fitzroy North VIC 3068. Shop the brand online at mazi.com.au, and follow the brand at @mazimelbourne
To discover more interesting Melbourne fashion brands, read OUR STORIES
