A small, independent brand based in Brisbane, Ina Swim specialises in sustainable swimwear and beach essentials for women and kids. Using recycled materials and producing the products ethically, this brand works with an ethos to “rescue, regenerate, remake and reimagine”.
FOR WOMEN, BY WOMEN
“Ina Swim was established by mothers of small children,” explains current owner and designer Sallina Carlyle. Sallina recognised the importance of creating a brand that not only provided high-quality swimwear for children [and their mothers’] but also embodies her principles of care, sustainability, and ethical production.
“The women behind the brand, who have studied fashion, bring a wealth of knowledge in design principles, garment construction, and industry trends [to the brand],” says Sallina. “This fashion education has equipped [the brand] with a deep understanding of the intricacies of fashion, enabling us to create swimwear collections that seamlessly blend style and functionality.”
Sallina says that being mothers has also been central in shaping the brand’s ethos and direction: “Being intimately familiar with the needs and preferences of children and parents, we have been able to develop swimwear that meets the requirements of both comfort and style.”
Her own substantial background in the fashion industry means that Sallina has an intrinsic understanding of what is needed to make the brand successful. “My experience includes not only marketing designers’ creations but also wearing and showcasing their garments. This first hand involvement in the fashion world has provided me with a deep understanding of design aesthetics, trends, and the importance of quality craftsmanship.”
Ina Swim offered Sallina and her team an “opportunity to combine our love for fashion with the commitment to raising our children in an environmentally conscious and socially responsible manner” she says.
SUSTAINABLE SWIMWEAR
According to Sallina, launching Ina Swim came with a series of issues to deal with including being aware of the competitive nature of the industry and the need for the brand to stand out.
“We also understood the importance of sourcing materials that met our high sustainability standards and ensuring ethical production practices. Overcoming these challenges required extensive research, networking with suppliers who shared our values, and establishing transparent and trustworthy relationships throughout the supply chain,” explains Sallina.
Sallina says that it is important for the brand to also support suppliers who are doing the right thing, and to oversee the manufacturing.
“We have developed a comprehensive code of conduct for all our suppliers. This code outlines the brand’s expectations regarding environmental standards, labour conditions, and social responsibility. By setting clear guidelines, we ensure that suppliers align with the brand’s values and contribute to a sustainable and ethical production process.
“We maintain a close working relationship with manufacturers, conducting regular checks to ensure that products meet our brand’s strict quality requirements. This includes evaluating the treatment of workers, adherence to fair labour practices, and compliance with safety standards,” Sallina says.
When it comes to the materials used to create Ina Swim products, Sallina says that it is not only important to use sustainable fabric, but that brands also need to be aware of, and implement responsible waste and water management.
“The brand actively seeks out suppliers who prioritise environmentally friendly production methods and materials. We understand that transparency is key to building trust with consumers, and we take pride in offering insights into the brand’s supply chain. Through our materials directory, customers can access detailed information about the certifications, origins, and properties of fabrics used in Ina Swim’s products. This transparency allows customers to make informed choices and reinforces Ina Swim’s commitment to sustainability,” says Sallina.
Sallina says that the brand wants to be a “leader in ethical and sustainable swimwear”.
THE FUTURE
“Ina Swim’s long-term goals include expanding its product range to cater to the evolving needs of parents and children. While swimwear remains the core focus, we are aiming to introduce a new staple range for mothers, women of all shapes, and even fathers, ensuring inclusivity for all,” Sallina explains.
“My goal is to create a brand that fosters a sense of community, support and empowerment for parents and their children. Ina Swim is not just about providing clothing; it aims to be a platform that connects like-minded individuals, offering a space where parents can come together, share experiences, and find inspiration.”
To shop Ina Swim, go to inaswim.com.au. You can also follow the brand on Instagram at @ina_swim.
