Melbourne brand Devoi is all about slow fashion and ethical consumerism. Known for its original prints, the overall vibe is fun, colourful, wearable and comfortable. From its launch, the team behind brand Devoi decided to focus on ensuring ethical manufacturing practices and sustainability.
This womenswear brand’s design is less about trends and more about longevity. Devoi does not use synthetic fibres, instead using silk, viscose and linen – mainly because all these fabrics can be dyed and cleaned in cold water with natural detergents.
The custom prints are digitally printed since it uses less water and produces less toxic waste. The dyes used for the printed fabrics are AZO free dyes and natural plant dyes.
The brand’s manufacturing is done overseas, however it works with factories that are connected to NGO organisations, supplying mattresses made from scrap fabrics for those in poverty. That same factory reuses cardboard boxes for delivery to Devoi.
Devoi’s textile dyeing mill has a treatment plant that uses evaporation and separation technology to clean the water used in the dying process, and then reuses the recycled product.
“Making clothes from printed fabrics always results in off-cuts. As these scraps feature brand Devoi’s original signature prints, we can’t let them go to waste!” say the design team.
In line with much of the slow fashion movement, Devoi produces limited runs so there is no wasted fabric or stock wastage, and the brand uses the print fabric offcuts to create accessories like belts, headbands, pouches etc.
Website: www.devoishop.com
Instagram: @devoiclothing
Discover more interesting independent Australian fashion brands in Our Fashion Stories section.
