Discover Cherrichella, a Melbourne shoe brand that is not afraid of colour.
Elegant, comfortable and fun, new Melbourne shoe brand Cherrichella is firmly at home in Australia. The brand was founded by Ross Phelan, who is also the creative director and designer. Ross has had a long and substantial career in the footwear industry,...
Discover Melbourne demi-couture brand Viceta Wang
Designer Viceta Wang’s eponymous brand is a bespoke luxury outfit that creates capsule collections which customers can then have fitted to their own requirements. The concept is one that mixes traditional ideas about bespoke tailoring and personalised services,...
Sustainability and costly misconceptions: How commercial retailers can change without sacrificing profit
It is a common misconception amongst consumers that sustainability inevitably equates to a hefty price tag and a surrounding air of unattainability. The realisation in consumers about fast fashion and its negative impacts on the environment is a relatively recent consciousness that is jolting the retail landscape
My first ‘real’ fashion show
On May 6, 2021, I took part in my first ‘real’ fashion event when I walked the runway for Melbourne-based non-profit organisation Revival Runway. Coordinated almost entirely by a volunteer crew of fashion and music students the night showcased 11 of Melbourne’s up and coming independent local fashion brands.
