PERMANENT VACATION

Website: www.permanentvacation.com.au  | Instagram: @permanent.vacation

 

Melbourne brand Permanent Vacation is less a traditional fashion house and more an exercise in creating a new way of creating and buying clothing. Described as an “an ongoing Project series exploring design as an expression of sentiment”.

Permanent Vacation is focused on creating a limited number of garments that are high quality, wearable and considered with a sense of timeless appeal. The brand’s pieces come in a series of capsules, or “Projects”. Each piece is produced on demand in Melbourne, Australia, within a 15km radius of the brand’s studio. The various pieces are ‘stocked’ until sold out. 

 

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MEG SMITH MAKES

Designer-maker Meg Smith creates garments that are deeply inspired by the history woven into forgotten treasures under the succinct label Meg Smith Makes. With a background as both a journalist and a librarian, Meg has always been drawn to stories. She sees clothing...

OSCAR KEENE

Melbourne fashion brand Oscar Keene is a multi-disciplinary fashion practice that combines digital and physical prototyping to create visually engaging and conceptually immersive collections. “As a queer person, fashion has always been an important and sometimes [a]...

CHERRICHELLA

Elegant, comfortable and fun, new Melbourne shoe brand Cherrichella is firmly at home in Australia. The brand was founded by Ross Phelan, who is also the creative director and designer. From the beginning of the brand Ross planned to “turn the model of non-leather...

AURELIA PAIGE

Talented designer and milliner Victoria Paige is the creator behind elegant millinery and accessory brand Aurelia Paige. “I design and hand-make all the pieces that I sell,” she explains. “The brand originally launched in 2017, and was rebranded in December 2022. I...

KHÒLÒ

When Karishma Kasabia launched her fashion brand Khòlò in 2017, she started with a small collection of six dress styles, unaware of how big the brand would grow. With a background in graphic design and marketing - and her own design studio - Karishma tapped her Indian...

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